Shoe cleaning looks very easy. Splash some water, use a detergent, and scrub it. Right? 

Wrong.

Different materials—like suede, leather, canvas, or mesh—require different shoe care routines. Using the wrong method ruins the look of your shoes and even causes permanent damage.

While professional shoe cleaning services are often the safest option, if you're cleaning shoes yourself, it’s crucial to avoid these five common mistakes: 

Mistake #1: Using the Wrong Cleaning Product for the Material

We often clean our shoes using common detergents or just water. But this isn't always the right approach.

For example, water can stiffen suede and leave stains. 

Harsh chemical-based detergents can strip leather of its natural oils, causing cracks, discolouration, and a rough texture.

To help you care for your shoes the right way, here are the recommended cleaning products for each material type.

Mistake #2: Scrubbing Too Hard

Scrubbing too hard might do more harm than good. Over-scrubbing damages delicate stitching, wears out fabric, and ruins the texture of the shoe. Sneakers and canvas shoes are especially vulnerable.

Instead, use a soft-bristled brush and scrub in gentle, circular motions. Think of it more like a massage than a deep clean.

Mistake #3: Soaking Shoes in Water

A common misconception is that soaking your shoes will get them cleaner. Unfortunately, it often leads to disaster.

Waterlogging causes mold growth, funky odours, and weakening of glue bonds, especially in leather and suede. It also warps the shape of the shoe.

Never submerge shoes in water. Instead, use a damp cloth or sponge for spot cleaning. For tougher stains, consider targeted sprays or foams.

Mistake #4: Not Letting Shoes Dry Properly

After cleaning, many people place their shoes in direct sunlight or use a hairdryer to speed up the drying process.

This damages your shoes as excessive heat leads to cracking, shrinkage, and hardening of the shoe material, particularly in leather or rubber soles.

Instead, let your shoes air dry in a well-ventilated, shaded area. Stuff them with newspaper to absorb moisture and help them retain shape. Patience pays off here.

Mistake #5: Ignoring the Inside of the Shoe

Neglecting the inside leads to odour buildup, bacteria, and skin irritation over time.

To avoid this, remove insoles (if possible) and clean them separately. Use a mix of baking soda and essential oils to deodorise. You can also use sprays designed for internal cleaning. 

Remember, a clean shoe inside is a fresh shoe outside.

Shoe Cleaning Is Not As Easy As It Seems 

Shoe cleaning is a technical and complex process that differs according to different materials. Each fabric—whether it's suede, leather, canvas, or mesh—reacts differently to water, detergents, and brushes. Using the wrong method leads to irreversible damage like stains, cracks, or deformation.

Proper shoe care not only keeps your footwear looking fresh but also extends its lifespan by years. Research the shoe material before you clean it, or leave it to an expert.